by Marcia Silverman
CEO, Ogilvy Public Relations Worldwide
More than a quarter century ago, David Ogilvy shaped our firm's foundation. Not only are we steeped in his philosophy, creativity and commitment to our clients and employees, but we also incorporate his legendary approach to branding in the work we do each day. We are extremely proud of this heritage and the partnerships we have forged with some of the world's leading companies and organizations, including BP, Pfizer, LG Electronics, the Centers for Disease Control and Prevention, Unilever, the American Chemistry Council and LexisNexis.
As a 27-year veteran of Ogilvy PR, I am constantly amazed and impressed by the people I work with and the qualities they possess and I am not alone. These qualities have been recognized in the industry and by our peers. From "Buzz Factor" to “Who Would you Hire in a Crisis” to "Who Would You Hire as Your Next Agency," Ogilvy ranked atop every list of PRWeek’s third Agency Excellence Survey.
Everyone at Ogilvy PR took great personal pride in our victories in WPP’s first ever WPPed Cream Awards. Given the caliber of the competition, to have won the top honor, the "Crème de la Crème" award for our corporate social responsibility work for Amararaja Batteries was truly exciting. We were also gratified to win the B2B award in the PR category for our work for Mercury Interactive.
Our dominance in the Asia-Pacific region was underscored by 23 honors in the 2007 Asia Pacific PR Awards, which included half of all "Campaign of the Year" awards and our Asia-Pacific president/CEO Christopher Graves named "PR Professional of the Year."
Who Do These Folk Represent That They Are WATCHING ME?
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Brocade is an industry leader in data center networking solutions and services that enable organizations to manage their most vital information assets.
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Read Case Study (YOU ASKING ME?...uhhh...a trip to Hooters?)
Information technology products, expertise, customer support and competitive pricing tailored to fit the unique needs of education, government and ...
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Read Case Study A new transit system? More of those CUTE Black Taxi's they have? DRUGS...thinking some really good BUD...it's really been gaining ground lately, even President Obama is talking about it! A SURE FIRE WINNER.
Read Case Study Here is a CLUE...find some bloggers that are cutting edge, that have a certain EDGY FLAIR to their blogs, and pay them to get a different blog and launch something that can fit Louis Vuitton into the scheme and plan of it....WHAT A RADICAL IDEA, PAYING US BLOGGERS INSTEAD OF WANTING OUR TALENTS FOR FREEEEEEEEEEEEEEEEEEEEEEEEE!
Read Case Study A CORPORATE RETREAT at a VERY EXPENSIVE hotel in a very desirable location (thinking say Maui) with lots of debauchery and SEX...SEX ALWAYS raises spirits!...OK, OK, that was sexist,so leave out the sex part, and just settle on debauchery and over indulgence to a point of being obscene...that is always a winner.
Read Case Study WHY BOTHER...just go straight to K Street and by pass citizens like the rest of Corporate America does.
Read Case Study DUDES! VISTA SUCKS MAN! Seriously...VISTA SUCKS.
Read Case Study Spokes cow, udderly...uggg...so cliche I have to wipe the barf off my screen. Keep it simple...how about KEEPING YOUR LOGO, but completing the square with three COLORED boxes on the bottom left? BRILLIANT, Fing BRILLIANT...keep it simple stupid...maybe your name UNDER the box.
Can you help my company start a blog?
The short answer is – yes. The more useful answer is that we can help you create a complete social media strategy that will support your idea of a blog or lead you to other ways to engage with your customers and stakeholders via social media.
Setting up and running a blog is tactical and we cannot say without context if it is the right thing to do. Still, we are experts at not just social media strategy but practical implementation as well. We have created social media strategies that have led to blog programs for clients as diverse as Lenovo and Select Comfort.
Our 360° Digital Influence team are the global leaders in using social media to build word of mouth programs. Bold claim? It is and it is true. We have developed a global team across North America, Europe and Asia Pacific who are not only strategists but bloggers, social network experts, and digital marketing specialists.
We can help you create your strategy, train your team internally and deploy complex social media-based programs the right way. And, we can also help you start a blog or a hundred blogs. We can help with not just the simple software but the more important decisions like who will blog, guidelines for their blogging and commenting, and visibility strategies to make the blogs “popular’ with the right people.